Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Probably the most influential style houses on this planet. Its world-wide accomplishment was not constructed through traditional advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality communicate louder than popularity. This unconventional solution grew to become the foundation for CDG’s worldwide enlargement.
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CDG gained Worldwide notice by presenting clothing that rejected classic Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and consumers early from the nineteen eighties.
This international visibility strengthened the CDG Hoodie name and attracted loyal consumers from just about every corner of the world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with visuals taken at Auschwitz focus camp, and also the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a firm in 1973. The model's name was inspired by Françoise Hardy's 1962 music "Tous Comme Des Garcons les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/Wintertime assortment dealt with the concept of your persona,[fifteen] the other ways to existing a person's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another selection that merged the feminine With all the masculine.
CDG constructed a robust distribution program by placing its solutions in best luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model usage of elite buyers globally while preserving its creative integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its launch during the US using a meal curated from the artist and chef, Laila Gohar.
Just about every shop was made as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail encounter.
Together with the increase of online shopping, CDG expanded its achieve by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities served distribute the brand’s identity, generating items such as PLAY Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, assisting CDG achieve world-wide mainstream visibility when keeping genuine to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's track record for groundbreaking creative imagination.
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The company also makes a line of agendered fragrances, almost all of which can be unconventional on the planet of perfume and aligned While using the variations of its garments.[six]